Gumroad vs Stan Store: what you keep
Selling $99 courses, Gumroad leaves you more up to 2 sales a month ($198); from 3 sales, Stan Store does. At 60 sales of $99 a month across 4 courses, you keep $5,126 on Gumroad (Direct sales) and $5,721 on Stan Store (Creator).
Where the lead changes
| Sales a month at $99 | Leaves you more |
|---|---|
| 1 to 2 | Gumroad |
| 3 to 400 | Stan Store |
One course, monthly billing, each platform on whichever of its plans leaves the most at that volume.
Three sizes of business
| Scenario | Gumroad | Stan Store | Difference a year |
|---|---|---|---|
| Starting out: 10 sales of $49, 1 course | $418.79 Direct sales | $443.79 Creator | $300 |
| Growing: 60 sales of $99, 4 courses | $5,126 Direct sales | $5,721 Creator | $7,140 |
| Established: 150 sales of $297, 12 courses | $39,911 Direct sales | $43,184 Creator | $39,282 |
Monthly take-home after subscription, platform fees and card processing, on monthly billing; bold marks the larger.
What the numbers say
- At other course prices: selling $49 courses, Gumroad leaves more up to 5 sales a month and Stan Store from 6; selling $297 courses, Stan Store leaves more at every volume up to 400 sales a month.
- At 60 sales of $99 a month, the subscription, platform fees and card processing together take 13.7% of revenue on Gumroad and 3.7% on Stan Store.
- At 150 sales of $297 ($44,550 a month), everything taken, card processing included, comes to $4,639 a month on Gumroad and $1,366 on Stan Store, $39,282 a year apart.
- Paying yearly at 60 sales a month: Gumroad's best plan here has no subscription; Stan Store saves $48 a year (Creator).
How each one charges
- Gumroad: Gumroad has no subscription. It takes 10% + $0.50 per sale (5% after $20,000 a month). Card processing adds 2.9% + $0.30 per sale. No subscription. Sales through Gumroad's Discover marketplace cost 30% instead, processing included.
- Stan Store: Stan Store's plans cost $29 to $99 a month ($25 to $79 billed yearly). No plan takes a transaction fee. Card processing adds 2.9% + $0.30 per sale.
Where the money goes at 60 sales a month
- Stan StoreYou keep $5,721 (96.3%)Creator plan: $29 subscription, $0 platform fees, $190.26 card processing.
- GumroadYou keep $5,126 (86.3%)Direct sales plan: $0 subscription, $624 platform fees, $190.26 card processing.
Try your own sales numbers on all 12 platforms, or see every platform's fees in one table.
Prices checked against each platform's own pricing page on .