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Kajabi vs Thinkific: what you keep
Selling $99 courses, Thinkific leaves you more at every volume from 1 to 400 sales a month. At 60 sales of $99 a month across 4 courses, you keep $5,571 on Kajabi (Basic) and $5,696 on Thinkific (Basic).
Three sizes of business
| Scenario | Kajabi | Thinkific | Difference a year |
|---|---|---|---|
| Starting out: 10 sales of $49, 1 course | $293.79 Basic | $418.79 Basic | $1,500 |
| Growing: 60 sales of $99, 4 courses | $5,571 Basic | $5,696 Basic | $1,500 |
| Established: 150 sales of $297, 12 courses | $43,009 Growth | $43,159 Basic | $1,805 |
Monthly take-home after subscription, platform fees and card processing, on monthly billing; bold marks the larger.
How each one charges
- Kajabi: Kajabi's plans cost $179 to $499 a month ($143 to $399 billed yearly). No plan takes a transaction fee. Card processing is 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro.
- Thinkific: Thinkific's plans cost $54 to $219 a month ($40 to $164 billed yearly). No plan takes a transaction fee. Card processing adds 2.9% + $0.30 per sale.
Where the money goes at 60 sales a month
- ThinkificYou keep $5,696 (95.9%)Basic plan: $54 subscription, $0 platform fees, $190.26 card processing. Limits: 10,000 current students.
- KajabiYou keep $5,571 (93.8%)Basic plan: $179 subscription, $0 platform fees, $190.26 card processing. Limits: 2,500 contacts.
Try your own sales numbers on all 12 platforms, or see every platform's fees in one table.
Prices checked against each platform's own pricing page on .