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Stan Store vs Kajabi: what you keep
Selling $99 courses, Stan Store leaves you more at every volume from 1 to 400 sales a month. At 60 sales of $99 a month across 4 courses, you keep $5,721 on Stan Store (Creator) and $5,571 on Kajabi (Basic).
Three sizes of business
| Scenario | Stan Store | Kajabi | Difference a year |
|---|---|---|---|
| Starting out: 10 sales of $49, 1 course | $443.79 Creator | $293.79 Basic | $1,800 |
| Growing: 60 sales of $99, 4 courses | $5,721 Creator | $5,571 Basic | $1,800 |
| Established: 150 sales of $297, 12 courses | $43,184 Creator | $43,009 Growth | $2,105 |
Monthly take-home after subscription, platform fees and card processing, on monthly billing; bold marks the larger.
How each one charges
- Stan Store: Stan Store's plans cost $29 to $99 a month ($25 to $79 billed yearly). No plan takes a transaction fee. Card processing adds 2.9% + $0.30 per sale.
- Kajabi: Kajabi's plans cost $179 to $499 a month ($143 to $399 billed yearly). No plan takes a transaction fee. Card processing is 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro.
Where the money goes at 60 sales a month
- Stan StoreYou keep $5,721 (96.3%)Creator plan: $29 subscription, $0 platform fees, $190.26 card processing.
- KajabiYou keep $5,571 (93.8%)Basic plan: $179 subscription, $0 platform fees, $190.26 card processing. Limits: 2,500 contacts.
Try your own sales numbers on all 12 platforms, or see every platform's fees in one table.
Prices checked against each platform's own pricing page on .